We made Herbie the Happy Heart our flirtatious brand mascot. I polled the ban.do staff and gave him personality qualities of the girls who work at the company. And I wrote him bad pickup lines for social media.
An excerpt from a blog post about two best friends who flew out to LA to be in a ban.do photo shoot. Their BFF IRL story was a great match for the tone of the brand.
An example of a compliment that appeared on product.
A feature I wrote on Whitney Port, which was part of a newsletter that was distributed to ban.do retailers globally. I wrote and edited the rest of the newsletter as well.
An example of an email to retail customers that showcased a brand artist, included a message from ban.do's CCO, and sold products.
I created a brand hashtag glossary that was featured on ban.do's website. I infused it with attributes of actual glossaries.
I wrote fun phrases to appear on tees and other products. Hot Tub Club made the cut.