As the very first to specifically create and implement the communications and content strategy for the millennial lifestyle brand ban.do, I elevated and evolved the brand voice, maximized outreach and engagement opportunities, and headed up the creation of special projects.
As a content strategist and copywriter for the design-conscious brand Poketo, I evolved the brand voice to reflect its playfulness and artistry. I also spearheaded mission-driven initiatives for LA Pride and International Girls Day, and produced the brand’s first in-house video.
I interviewed six female leaders including Kamala Harris, Cecile Richards, and Ellen Ochoa for a project called #ArtHerstory. I wrote interview questions with the purpose of capturing the heart of each woman's story and what she seeks to change, with the intention of inspiring reader to write their own unique stories.
A true labor of love, Leopard Tuesday was dedicated to supporting the fight against ovarian cancer by honoring the legacy of Paige Ethington Hardy. Through interviews with Paige's friends and family and detailed research of her life, I worked to infuse her spirit into the brand. The Leopard Tuesday voice is at once reflective and forward-moving; emotionally driven and exuding light.
I wrote about the custom-built creative career path for Forbes. The articles were geared towards millennials attempting to forge uncharted career paths in creative professions.
sample ASSET list
rebranding & brand refreshment
editorial features & interviews
website and catalog copy
email & social strategy
product & pattern naming
surface design & packaging copy
video scripts (P.S. I do video too.)