The Leopard Tuesday voice is at once reflective and forward-moving; emotionally driven and exuding light.
To zoom in on each sample, right-click the image and open in a new tab.
Paige's philosophy and words of encouragement appear throughout the site: in the headers, on rollovers, in product descriptions and beyond.
Quotes from friends were turned into quote cards to reflect how much Paige was loved by her community.
Another quote card.
Paige's children got their own editorial feature on the site, since part of the proceeds will be going to support their futures.
The Leopard Tuesday story.
I infused elements of Paige's life and personality into product descriptions, as seen here.