Math Brain is a STEM PSA in the form of a 1980s infomercial. Today, many women and girls still believe that there is such a thing as a "math brain," and that they don't have one. That belief is stopping them. And it's time to smash it.
Helmed by a female-led creative team, featuring a diverse cast of women and teens, and based on research by Stanford psychologist Carol Dweck, Math Brain hit the Internet on Pi Day (3/14/17), shortly after International Women's Day. Made possible in part by the Harnisch Foundation.
I created, wrote, produced, fundraised, and wardrobed MATH BRAIN. The video hit 50K views across all channels in its first week with minimal press efforts, and has been covered and praised by BUST, Ms. Magazine, Amy Poehler's Smart Girls, Tumblr, WhoHaha, and more.
Tutored is a digital scripted series that follows the friendship of a 30-year-old math tutor and her 16-year-old student as they attempt to get some studying done (think: Gilmore Girls meets Broad City). It's loosely based on my life and work as a math tutor in Los Angeles.
I created, produced, directed, and acted in the series from start to finish. Ava Penner, a former student of mine, acted in it with me.
Shot by Alyssa Brocato. Edited by Spencer Devlin Howard.
Season 2 is in the works.
Ep. #1: Mom
In which Charlie and Max talk to their moms.
Ep. #2: Frasier
In which Charlie and Max attempt to do math.
Ep. #3: Candy
In which Charlie meets Candy.
Ep. #4: Hunter
In which Charlie and Max run into Charlie's ex.
Ep. #5: Celebrate
In which Charlie and Max eat special brownies.
Ep. #6: Bye
In which Charlie and Max say goodbye.
The Limit Does Not Exist
I co-created and cohost this weekly Forbes podcast with Christina Wallace, which guides millennials to pursue interdisciplinary career paths. We like to call it a podcast for #HumanVennDiagrams. The show has been featured in AdWeek and on iTunes' New and Noteworthy list, and we recently hit 300K downloads. Produced by PodcastOne.
I produced and directed this video, released on Pi Day, in which I interviewed 12 women and girls about their relationship with math. The goal was to open a conversation among women about their unique learning styles.
Since I can't link to the zany, weird, and comedic Snapchat variety show that I worked on (as it's now in Snapchat heaven), I'll just put this photo here instead. #socialmediaproblems
Press Day at Disneyland
Taking a break from a full day of capturing interviews and video content.
Dancing at the El Capitan
If only the organist would have turned around.
I originated the role of Content and Communications Manager at the millennial lifestyle brand ban.do. I lead the ban.do communications and content strategy, elevated and evolved the brand voice, and headed up the creation of special projects.
I created and drove messaging on all campaigns and launches across all channels with the goal of engaging and entertaining the ban.do audience, both retail and wholesale. I wrote everything from emails to editorial features to packaging to press releases to product names and descriptions to blog posts to tweets (oh my!), and produced and directed video content.
The voice was conversational, irreverent, and most of all, fun.
Check out video samples on this page, and see writing samples here.
The Official 2016-2017 ban.do Agenda Hype Video
I produced and directed this hype video for the ban.do agendas.
THE #BANDOGIRLGANG AT SXSW!
A few of us traveled to SXSW, made a bunch of Snapchat stories, and gathered some GoPro footage. I turned it into this video for the blog.
I worked with the great Sarah Won to interview six female leaders for a fantastic Tumblr project called #ArtHerstory. I wrote interview questions with the purpose of capturing the heart of each woman's story, and what she seeks to change. I then edited each interview, highlighting shareable excepts, and selected a key quote to accompany each portrait.
Scroll down through the GIFs to read each article.
Senator Kamala Harris, Former Attorney General of California
Cecile Richards, President of Planned Parenthood
Ellen Ochoa, Director of the Johnson Space Center
Laura Weidman Powers, Co-founder and CEO of CODE2040
Rebecca Cokley, Executive Director of the National Council on Disability
I created 11 Betties as an answer to the commonly asked question, "What does math have to do with my life?" An editorial website turned nonprofit and all-around labor of love, it blended pop culture and STEM in order to make math more compelling to teen girls. From examining George Clooney's dating patterns in order to solve an equation, to learning about probability from Buffy the Vampire Slayer, nothing was off-limits as far as math was concerned.
It was with the initial funding for 11 Betties that I produced How I Do Math. Although the original blog no longer exists, the spirit of 11 Betties continues to integrate into everything I do.
11 Betties: About Us
Pull a Clooney
A still from the stop-motion video.
11 Betties written up in BUST in print (and online).