ban.do

Brand Voice and Copy, Communication Strategy, Creative Leadership

roleS: Consulting Head of Copy, Director of Communication and Content, Copywriter
TEAM: ban.do

I was hired as the lifestyle brand ban.do’s first-ever copywriter just as it was getting on the map. I was soon promoted to lead communication and content across all channels—evolving its brand voice, sharpening narrative, and shaping story. Within months, the brand rapidly scaled, expanded into new categories, and gained a line-around-the-block following of global fans.

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Everything we do starts with you.

FOCUS

Defined, evolved, and led the brand voice, positioning and narrative on every output through massive growth and rebranding.

PARTNERS

Creative, Marketing, Design, Business Development, Product, Sales, Social, External PR Partners

SCOPE

Everything—from product copy to press releases, emails to editorial, brand guides to launch guides, video scripts to PR stunts

leadership

Copywriters, PR team, thought leaders, artists, and designers

product spotlight: THE BAN.DO PLANNER

A look inside ban.do’s all-time bestseller, and the role that voice, communication strategy, and hype played in elevating a paper product into the ultimate must-have companion.

CATEGORY SPOTLIGHT: WELLNESS

A glimpse at evolving ban.do’s voice into the wellness space: staying true to the brand’s ethos while building educational products that won over customers and experts alike.

HIGHLIGHTS

  • Established and implemented communication & PR strategy and copy & editorial processes to support a robust content schedule and multiple launches per year

  • Led a full brand story refresh to catalyze evolution into new categories and change brand perception

  • Mentored leadership, PR and sales teams, copywriters, and beyond, educating the whole company on adopting and communicating the brand narrative

  • Led brainstorming sessions with the wider team and put results into action quickly

  • Continually asked back to guide high-visibility products and campaigns and ever-evolving teams

IMPACT

  • 300X+ audience and sales growth while full-time

  • Multiple sold-out products—many with waitlists months in advance

  • Line-around-the-block fanbase with Swiftie levels of enthusiasm

  • Category expansion into fitness, wellness, and home, with cornerstone product capsules still in rotation

  • Resonance in new global markets: UK, Europe, and Asia

  • Brand resilience through multiple changes in leadership and team

  • Partnerships with Starbucks, Barnes & Noble, Selfridges, BAGGU, Anthropologie, and more

360° communication

SEASONAL COLLECTIONS

editorial features

Launch Strategies

wearable words

BRAND BOOKS

SALES GUIDES

PRESS RELEASES

PR STUNTS

a brand mascot

For full samples & more info, get in touch.