ban.do

Brand Voice and Copy, Communication Strategy, Creative Leadership

roleS: Consulting Editorial Director, Director of Communication and Content, Copywriter
TEAM: ban.do

I was hired as ban.do’s first-ever copywriter as it was getting on the map. I was soon promoted to lead communication and content across all channels—evolving its brand voice, sharpening narrative, and shaping story. The brand rapidly scaled, expanded into new categories, and gained a line-around-the-block following of global fans.

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Everything we do starts with you.

FOCUS

Defined, evolved, and led the brand voice, positioning and narrative on every output through massive growth and rebranding.

PARTNERS

Creative, Marketing, Design, Business Development, Product, Sales, Social, External PR Partners

SCOPE

Everything—from product copy to press releases, emails to editorial, brand guides to launch guides, video scripts to PR stunts.

leadership

In a highly collaborative environment, I got to lead in all directions.

product spotlight: THE BAN.DO PLANNER

A look inside ban.do’s beloved planner, and the role that voice, communication strategy, and hype played in elevating a paper product into a must-have companion.

CATEGORY SPOTLIGHT: WELLNESS

A glimpse at evolving ban.do’s voice into the wellness space: staying true to the brand’s ethos while building educational products that won over customers and experts alike.

HIGHLIGHTS

  • Established communications, editorial, and PR processes to support a robust content schedule, brand partnerships, and many launches

  • Acted as editorial director of the brand’s line of planners, building a content strategy, recruiting thought leaders, and working with therapists to translate expertise into accessible insights

  • Crafted a brand story refresh to evolve the brand into new categories and change perception, working with leadership to define a foundational framework and shape a narrative that everyone could get behind

  • Asked back to guide the company’s voice on the other side of a major transition, mentoring a new team in honoring the brand’s original spirit while welcoming in a new chapter

IMPACT

  • 300X+ audience and sales growth while full-time, with category expansion into fitness, wellness, and home—and cornerstone product capsules still in rotation

  • Resonance in new global markets (UK, Europe, and Asia) and partnerships with Barnes & Noble, Selfridges, BAGGU, and more

  • Multiple sold-out products and a line-around-the-block fanbase

  • Brand resilience through significant changes in leadership and structure

360° communication

SEASONAL COLLECTIONS

editorial features

Launch Strategies

wearable words

BRAND BOOKS

SALES GUIDES

PRESS RELEASES

PR STUNTS

a brand mascot

For full samples & more info, get in touch.